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Change is the only constant.


Our mission is to reshape the fashion retail landscape.
We aim to make the fashion industry more circular by being a force in the battle against our landfill footprint.
We will replace the concept of ownership with usership.
So our business is built around the rental of fashion items.

Collective Effort h1


Fashion rental platform

Our main goal is to become the number one multi-brand platform for premium fashion rentals for women and men in the Netherlands. Our platform makes premium fashion accessible for style-conscious consumers who desire to own less and experience more at the same time. Read more

Extended services

To serve the industry, we will start our extended B2B-services at the end of 2024. We offer services to enable brands to extend their business model and include rental to their own platform. We provide the technology, logistics and business solutions to support them. Read more

Our ambitions are not limited to online only. In the near future, we will realize an In Real Life (IRL) concept for our community.

The world as we knew it is gone. Change is the only constant. It cannot be stopped. It can only move us forward.

Collective Effort h1


Globally, consumers buy 60% more garments than fifteen years ago and keep these half as long. The fashion industry is not sustainable. A circular economy seems promising considering the expected market potential and the desirable environmental and socio-economic impact. We believe that economic development can be decoupled from resource consumption. Growing business without growing clothing production.

With our rental models we aim to contribute to the reduction of the global landfill footprint. Although renting fashion is still quite new, the time to change the way we produce, sell, buy and use fashion is now.

Read more about our impact


Our solution is to apply scalable circular business models in fashion Retail that will transform fashion consumption. It is our aim to serve the industry, the public and the society. Our business is mainly built around the rental of fashion items and our activities are built around core processes: ecommerce, reverse logistics and IT. Our strategic goals are:

Created by potrace 1.16, written by Peter Selinger 2001-2019
Created by potrace 1.16, written by Peter Selinger 2001-2019
Created by potrace 1.16, written by Peter Selinger 2001-2019

Collective Effort h1

Fashion lovers can change the world. It’s a collective effort


COLLECTIVE EFFORT is founded by a team of fashion and business professionals. We have a shared mission in which a future-proof fashion industry is central. We combine entrepreneurship and an attractive vision of fashion and retail in achieving a shared goal: to reduce the impact of fashion on people, the environment and society. Our ultimate team is diverse in terms of age, competence, gender and ethnic origin. We are incredibly grateful for the support of many talented people, investors and stakeholders who joined us on our journey last year.

Meet us


Do you have a question, would you like to collaborate or do you want to share something? Please contact Nicole Speksnijder, she will be happy to help you.

+31 (0)6 510 484 28
Crown Business Center
A. Hofmanweg 5a
2031 BH Haarlem
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